Did you know that 85% of consumers search for local businesses online?
Owning a successful restaurant is no longer as simple as having good food. Most of your customers look up your business online before they decide whether to walk in the door. That’s why now more than ever, the way your restaurant manages its online presence is just as important as what’s going on between your walls.
While plenty of diners use search services like Yelp, Foursquare, and TripAdvisor, Google remains the number one search engine. If you’ve ever looked at a Google My Business listing, you’ve seen that it displays the most relevant details – such as the business’s address, directions, hours, phone number, and website. But have you ever noticed that for restaurants, Google listings also include other crucial links that allow customers to view the restaurant’s menu, make reservations, and even order online?
If your restaurant does online ordering, you need to make sure that your Google My Business listing is pointing your customers in the right direction. Your website might prominently display your online ordering, but many customers who view your Google listing don’t ever end up going to your website.
If you’re using a commission-free subscription service for your online ordering like Open Dining, you’re missing out on high profit sales if customers don’t see your online ordering link on your Google listing. Having your Open Dining link displayed in your Google listing is even more important if you also use commission-based third party online ordering services like Grubhub or Uber Eats – otherwise, you’re unnecessarily sharing orders (and profits) that you could have accepted and processed yourself.
Thankfully, Google lets business owners easily claim ownership of their listings and make modifications – at no charge! Follow the steps below to ensure that you have ownership of your restaurant’s Google business listing, and that your Open Dining online ordering link is front and center.
CLAIM OWNERSHIP OF YOUR RESTAURANT ON GOOGLE
If you’ve been in business for any substantial amount of time, chances are Google has already created a listing for your restaurant. If your business is brand new, you can get information on creating a new Google My Business listing here: Create a New Google My Business Listing
In order to take ownership of your restaurant’s listing, you’ll need to first go through Google’s verification process – which is in place to help ensure the accuracy of your business information, as well as protect from outsiders falsely posing as representatives of your business. More information about Google’s verification process can be found here: Verify Your Google My Business Listing
For most businesses, the verification process entails Google mailing a postcard to your business that contains a unique verification code.
UPDATE YOUR RESTAURANT’S GOOGLE MY BUSINESS INFORMATION
Once you’ve verified ownership of your Google My Business listing, you’ll be able to make edits to the information. Start by making sure all of your restaurant’s basic information is correct – your address, hours, phone number, and website.
Next, make sure that your listing correctly displays your Open Dining online ordering link.
Simply copy and paste your restaurant’s online ordering URL. Now, anyone who looks at your restaurant’s business listing on Google will see your Open Dining menu link front and center!